Nestled in the storied commercial area of Manhattan’s Meatpacking neighborhood, Patagonia’s challenge was to reimagine and renovate their plain, “white box” interior space to better reflect the history and architecture of this venerable neighborhood. A 2009 renovation left this a bland footprint, void of character. Using the space as a blank canvas, we were able to use reclaimed timber and bricks, custom wielded steel, as well as a fully functioning meat rail system to connect the interior experience with the beauty and timelessness of the building’s untouched exterior façade. The result was a seamless customer experience that maintained the integrity of the building’s era and style, while merchandising Patagonia’s products in an interesting and engaging manner.

Architect
Michael Neumann Architecture (Neumann & Rudy)

Size
7,700 Square Feet

Awards
2014 VMSD Renovation Competition, First Place
2014 RDI International Store Design, First Place, Specialty Store
2014 A.R.E. Design Awards, Grand Prize, Specialty Store

Photo Credit
Michael Neumann